I am a transplant from the bustling city of Guangzhou, China. Growing up in multicultural environments enabled me to learn quickly and see diversity and ambiguity as challenges rather than obstacles.
I received my BS in Consumer Economics from the University of Illinois at Urbana-Champaign and a Graphic Design certificate from the School of Art Institute in Chicago.
With experience in data analysis and user experience, I am able to take an idea from concept to launch and create holistic experiences across different channels and platforms.
I take pride in simplifying and humanizing designs to ensure for market readiness.
My Process
Discover + Empathize
Understand the problem by conducting primary and secondary research and learning stakeholders’ pain points
Define + Ideate
Identify problems and opportunities through discussions and mapping. Define metrics for success
Prototype + Test
Develop prototypes for testing and iterate the process
Develop + Deliver
Develop high fidelity designs for release and continuously improve
My capabilities as a designer, a researcher, and a strategist.
Skills
Tools
When I’m not designing, you will find me exploring a local restaurant or turning my home into an indoor oasis.
Want to share a thought, collaboration, or book recommendation? Just drop me a line below or connect with me on Linkedin.